Pajamas

Underwear

Baby

Womens

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Courtney S.
"The pajamas are INCREDIBLE. My 3 yo is a huge pajama fan, and these stand the test of time. We love 12|12."
Courtney S.
SHOP PAJAMAS
Meryl D. 
"This is the second Cami Set I’ve purchased for both of my daughters and they are so cute and comfortable."
Meryl D. 
SHOP CAMI SETS
Allison E.
"So cute and my three year old absolutely loves it. It’s so soft and beautifully made!"
Allison E.
SHOP RIB DRESS

100% Organic Pima Cotton. The softest, the safest.

Super Soft Organic Cotton

Grown in the lush valleys of Peru. Zero pesticides, all softness. This is the fabric your kids want to live in.

Sustainability, Always

We make quality that lasts. Less waste, fewer replacements, and a smaller footprint from day one.

Mom-Founded, Kid-Tested

Built by moms who got tired of scratchy seams and fast fashion. 12:12 is our answer to better basics – for real life.

Featured in

Then

Now

Drag

You’ve known us for a decade as 12|12. Now, we’re 12:12
... a moment when there’s nowhere to be and anything to do.

The dress code? Your favorite PJs.

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